/* Curiate — premium editorial brand experience */

:root {
  --bg: #f7f4ef;
  --bg-elevated: #fffdf9;
  --bg-ink: #121212;
  --text: #161616;
  --text-soft: #5c574e;
  --line: rgba(22, 22, 22, 0.12);
  --accent: #0020c2;
  --accent-soft: rgba(0, 32, 194, 0.08);
  --accent-hover: #001890;

  --font-serif: "Cormorant Garamond", "Times New Roman", Georgia, serif;
  --font-sans: "Outfit", system-ui, sans-serif;

  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --header-h: 72px;
  --wrap: min(1180px, calc(100% - 3rem));
  --measure: 38rem;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font-sans);
  font-weight: 400;
  font-size: 1.05rem;
  line-height: 1.6;
  color: var(--text);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
}

img {
  max-width: 100%;
  display: block;
  height: auto;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  font: inherit;
  background: none;
  border: 0;
  cursor: pointer;
  color: inherit;
}

h1,
h2,
h3 {
  font-family: var(--font-serif);
  font-weight: 500;
  line-height: 1.08;
  letter-spacing: -0.02em;
  margin: 0 0 0.85rem;
  color: var(--text);
}

h1 {
  font-size: clamp(2.8rem, 6.5vw, 5.2rem);
  font-weight: 500;
}

h2 {
  font-size: clamp(2.2rem, 4.8vw, 3.75rem);
  max-width: 16ch;
}

h3 {
  font-family: var(--font-sans);
  font-size: 1.05rem;
  font-weight: 500;
  letter-spacing: 0;
}

p {
  margin: 0 0 1rem;
  color: var(--text-soft);
}

ul,
ol {
  margin: 0;
  padding: 0;
  list-style: none;
}

.skip-link {
  position: absolute;
  left: -999px;
  top: 0;
  background: var(--bg-ink);
  color: #fff;
  padding: 0.5rem 1rem;
  z-index: 100;
}

.skip-link:focus {
  left: 1rem;
  top: 1rem;
}

.wrap {
  width: var(--wrap);
  margin-inline: auto;
}

.wrap-narrow {
  width: min(760px, calc(100% - 3rem));
  margin-inline: auto;
}

.centered {
  text-align: center;
}

.centered h2,
.section-head.centered h2 {
  margin-inline: auto;
}

.lede {
  font-size: clamp(1.05rem, 1.6vw, 1.2rem);
  line-height: 1.55;
  max-width: var(--measure);
  color: var(--text-soft);
  font-weight: 300;
}

.section-head.centered .lede,
.centered .lede {
  margin-inline: auto;
}

.eyebrow {
  font-size: 0.78rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 1.25rem;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 48px;
  padding: 0.85rem 1.45rem;
  font-size: 0.92rem;
  font-weight: 500;
  letter-spacing: 0.02em;
  border-radius: 2px;
  border: 1px solid transparent;
  transition:
    background 0.3s var(--ease),
    color 0.3s var(--ease),
    border-color 0.3s var(--ease),
    transform 0.3s var(--ease);
}

.btn-primary {
  background: var(--accent);
  color: #fff;
}

.btn-primary:hover {
  background: var(--accent-hover);
  transform: translateY(-1px);
}

.btn-secondary {
  background: transparent;
  border-color: rgba(22, 22, 22, 0.28);
  color: var(--text);
}

.btn-secondary:hover {
  border-color: var(--text);
}

.btn-nav {
  min-height: 40px;
  padding: 0.55rem 1.1rem;
  background: var(--accent);
  color: #fff;
  font-size: 0.85rem;
}

.btn-nav:hover {
  background: var(--accent-hover);
}

.btn-text {
  font-size: 0.82rem;
  font-weight: 500;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--accent);
  padding: 0;
  min-height: auto;
  border-bottom: 1px solid transparent;
  transition: border-color 0.25s var(--ease);
}

.btn-text:hover {
  border-bottom-color: var(--accent);
}

.btn-text.is-done {
  color: var(--text-soft);
  pointer-events: none;
}

.cta-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-top: 0.5rem;
}

.centered-row {
  justify-content: center;
}

/* Header */
.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 60;
  height: var(--header-h);
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 clamp(1.25rem, 4vw, 2.5rem);
  transition:
    background 0.35s var(--ease),
    border-color 0.35s var(--ease);
  border-bottom: 1px solid transparent;
}

.site-header.is-scrolled {
  background: rgba(247, 244, 239, 0.92);
  backdrop-filter: blur(14px);
  border-bottom-color: var(--line);
}

.site-header:not(.is-scrolled) .logo,
.site-header:not(.is-scrolled) .site-nav a:not(.btn) {
  color: #fff;
}

.site-header:not(.is-scrolled) .nav-toggle span {
  background: #fff;
}

.logo {
  font-family: var(--font-serif);
  font-size: 1.7rem;
  font-weight: 600;
  letter-spacing: -0.03em;
  line-height: 1;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 1.6rem;
}

.site-nav a:not(.btn) {
  font-size: 0.88rem;
  color: var(--text-soft);
  transition: color 0.25s var(--ease);
}

.site-nav a:not(.btn):hover {
  color: var(--text);
}

.nav-toggle {
  display: none;
  width: 40px;
  height: 40px;
  position: relative;
}

.nav-toggle span {
  position: absolute;
  left: 10px;
  right: 10px;
  height: 1px;
  background: var(--text);
  transition: transform 0.3s var(--ease), top 0.3s var(--ease);
}

.nav-toggle span:first-child { top: 16px; }
.nav-toggle span:last-child { top: 24px; }

.nav-toggle[aria-expanded="true"] span:first-child {
  top: 20px;
  transform: rotate(45deg);
}

.nav-toggle[aria-expanded="true"] span:last-child {
  top: 20px;
  transform: rotate(-45deg);
}

/* ========== HERO LOOKBOOK ========== */
.hero {
  min-height: 100svh;
  display: grid;
  grid-template-columns: minmax(280px, 0.95fr) minmax(0, 1.2fr);
  gap: clamp(1.75rem, 4vw, 3.5rem);
  align-items: center;
  padding:
    calc(var(--header-h) + 2rem)
    clamp(1.25rem, 4vw, 2.5rem)
    3.5rem;
  width: min(1440px, 100%);
  margin-inline: auto;
}

.hero-copy h1 {
  max-width: 11ch;
  margin-bottom: 1.25rem;
}

.hero-copy .lede {
  margin-bottom: 1.75rem;
}

.hero-lookbook {
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

.lookbook-frame {
  display: grid;
  grid-template-columns: 1.35fr 0.85fr;
  gap: 0;
  min-height: 520px;
  background: var(--bg-elevated);
  border: 1px solid var(--line);
  overflow: hidden;
}

.lookbook-hero-shot {
  margin: 0;
  position: relative;
  min-height: 520px;
  background: #ded8cf;
}

.lookbook-hero-shot img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 45% center;
  transition: opacity 0.55s var(--ease), transform 0.9s var(--ease);
}

.lookbook-hero-shot img.is-swap {
  opacity: 0.35;
  transform: scale(1.02);
}

.lookbook-tag {
  position: absolute;
  left: 1rem;
  bottom: 1rem;
  margin: 0;
  padding: 0.4rem 0.7rem;
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: #fff;
  background: rgba(18, 18, 18, 0.55);
  backdrop-filter: blur(6px);
}

.stylist-rail {
  display: flex;
  flex-direction: column;
  padding: 1.5rem 1.35rem 1.25rem;
  border-left: 1px solid var(--line);
  background: linear-gradient(180deg, var(--bg-elevated) 0%, #f3efe8 100%);
}

.rail-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.75rem;
  margin-bottom: 1.5rem;
}

.rail-kicker {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-soft);
  margin: 0;
}

.live-dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--accent);
  box-shadow: 0 0 0 0 rgba(0, 32, 194, 0.4);
  animation: pulse 2.2s var(--ease) infinite;
}

@keyframes pulse {
  70% { box-shadow: 0 0 0 8px rgba(0, 32, 194, 0); }
}

.rail-lines {
  display: flex;
  flex-direction: column;
  gap: 1.35rem;
  flex: 1;
}

.rail-line {
  opacity: 0;
  transform: translateY(12px);
  animation: msg-in 0.55s var(--ease) forwards;
}

.rail-line .who {
  display: block;
  font-size: 0.68rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-soft);
  margin-bottom: 0.35rem;
}

.rail-line .who.is-curiate {
  color: var(--accent);
}

.rail-line .said {
  margin: 0;
  font-family: var(--font-serif);
  font-size: clamp(1.15rem, 1.6vw, 1.35rem);
  line-height: 1.35;
  color: var(--text);
  font-style: italic;
}

.rail-line.is-typing .said {
  font-style: italic;
  color: var(--text-soft);
  font-family: var(--font-sans);
  font-size: 0.95rem;
}

.rail-steps {
  display: flex;
  flex-wrap: wrap;
  gap: 0.55rem 0.85rem;
  margin-top: 1.5rem;
  padding-top: 1rem;
  border-top: 1px solid var(--line);
}

.rail-steps li {
  font-size: 0.68rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(22, 22, 22, 0.3);
  transition: color 0.35s var(--ease);
}

.rail-steps li.is-on,
.rail-steps li.is-done {
  color: var(--accent);
}

.rail-steps li.is-done {
  opacity: 0.55;
}

.rail-steps li.is-on {
  opacity: 1;
}

.lookbook-picks {
  border: 1px solid var(--line);
  background: var(--bg-elevated);
  padding: 0.9rem 1rem 1rem;
}

.picks-head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 0.75rem;
}

.picks-head p {
  margin: 0;
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-soft);
}

.picks-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.65rem;
}

.product-card {
  position: relative;
  overflow: hidden;
  background: var(--bg);
  border: 1px solid transparent;
  cursor: pointer;
  opacity: 0;
  transform: translateY(14px);
  animation: card-in 0.65s var(--ease) forwards;
  transition: border-color 0.3s var(--ease), transform 0.3s var(--ease);
}

.product-card:hover,
.product-card.is-active {
  border-color: var(--accent);
  transform: translateY(-2px);
}

.product-card img {
  width: 100%;
  aspect-ratio: 3 / 4;
  object-fit: cover;
  background: #e8e2d8;
}

.product-meta {
  padding: 0.5rem 0.55rem 0.65rem;
}

.product-meta strong {
  display: block;
  font-family: var(--font-serif);
  font-size: 0.95rem;
  font-weight: 500;
  color: var(--text);
}

.product-meta span {
  font-size: 0.78rem;
  color: var(--text-soft);
}

@keyframes msg-in {
  to { opacity: 1; transform: translateY(0); }
}

@keyframes card-in {
  to { opacity: 1; transform: translateY(0); }
}

.hero-in {
  opacity: 0;
  transform: translateY(18px);
  animation: rise 0.9s var(--ease) forwards;
}

.hero-in[data-d="1"] { animation-delay: 0.08s; }
.hero-in[data-d="2"] { animation-delay: 0.16s; }
.hero-in[data-d="3"] { animation-delay: 0.24s; }
.hero-in[data-d="4"] { animation-delay: 0.32s; }

@keyframes rise {
  to { opacity: 1; transform: translateY(0); }
}

/* Sections */
.section {
  padding: clamp(3.75rem, 8vw, 6.5rem) 0;
}

.section-head {
  margin-bottom: clamp(2.25rem, 4.5vw, 3.25rem);
}

.section-head h2 {
  margin-bottom: 1rem;
}

.section-problem {
  padding-top: clamp(3rem, 6vw, 4.5rem);
  border-top: 1px solid var(--line);
}

.section-idea {
  padding-block: clamp(4rem, 9vw, 7rem);
}

.section-final {
  padding-block: clamp(5rem, 12vw, 8rem);
}

.problem-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
}

.problem-grid li {
  padding: 1.75rem 1.5rem 1.75rem 0;
  border-bottom: 1px solid var(--line);
  border-right: 1px solid var(--line);
}

.problem-grid li:nth-child(3n) {
  border-right: 0;
  padding-right: 0;
}

.problem-grid span {
  display: block;
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  color: var(--accent);
  margin-bottom: 0.65rem;
}

.problem-grid p {
  margin: 0;
  font-family: var(--font-serif);
  font-size: clamp(1.35rem, 2vw, 1.7rem);
  color: var(--text);
  line-height: 1.2;
}

/* Big idea / difference merged */
.section-idea {
  background: var(--bg-elevated);
}

.diff-board {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border: 1px solid var(--line);
  max-width: 920px;
  margin-inline: auto;
}

.diff-side {
  padding: clamp(1.75rem, 4vw, 2.75rem);
  background: var(--bg);
}

.diff-side.is-accent {
  background: var(--bg-elevated);
  border-left: 1px solid var(--line);
}

.diff-label {
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-soft);
  margin-bottom: 1.5rem;
}

.diff-flow li {
  font-family: var(--font-serif);
  font-size: clamp(1.55rem, 2.6vw, 2.1rem);
  padding: 0.85rem 0;
  border-bottom: 1px solid var(--line);
  position: relative;
  color: var(--text-soft);
}

.diff-flow li:not(:last-child)::after {
  content: "↓";
  position: absolute;
  right: 0;
  top: 50%;
  transform: translateY(-35%);
  font-size: 0.85rem;
  color: rgba(22, 22, 22, 0.25);
  font-family: var(--font-sans);
}

.diff-flow .is-dead {
  color: #9a4030;
}

.diff-side.is-accent .diff-flow li {
  color: var(--text);
}

.diff-flow .is-live {
  color: var(--accent);
}

/* Product scenarios — visual story cards */
.scenario-stories {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0.65rem;
  margin-bottom: 2rem;
}

.story-card {
  text-align: left;
  padding: 0;
  border: 1px solid var(--line);
  background: var(--bg-elevated);
  overflow: hidden;
  transition:
    border-color 0.3s var(--ease),
    transform 0.3s var(--ease);
}

.story-card:hover {
  transform: translateY(-2px);
}

.story-card.is-active {
  border-color: var(--accent);
}

.story-card img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

.story-card span {
  display: block;
  padding: 0.7rem 0.75rem 0.85rem;
  font-size: 0.82rem;
  font-weight: 500;
  color: var(--text);
}

.scenario-stage {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  align-items: stretch;
  min-height: 380px;
}

.scenario-copy {
  display: flex;
  flex-direction: column;
  gap: 1.35rem;
  justify-content: center;
  padding: 1rem 0;
}

.scenario-label {
  margin: 0;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
}

.scenario-copy .rail-line {
  opacity: 1;
  transform: none;
  animation: none;
}

#scenario-chat {
  display: flex;
  flex-direction: column;
  gap: 1.35rem;
}

.scenario-visual {
  margin: 0;
  overflow: hidden;
  background: #ebe6de;
  min-height: 340px;
}

.scenario-visual img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: opacity 0.5s var(--ease), transform 0.8s var(--ease);
}

.scenario-visual img.is-swap {
  opacity: 0;
  transform: scale(1.03);
}

/* Brand impact */
.section-brands-why {
  background: var(--bg-ink);
  color: #fff;
}

.section-brands-why h2 {
  color: #fff;
  max-width: 18ch;
}

.impact-list {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  border-top: 1px solid rgba(255, 255, 255, 0.14);
}

.impact-list li {
  font-family: var(--font-serif);
  font-size: clamp(1.35rem, 2.2vw, 1.85rem);
  line-height: 1.25;
  padding: 1.5rem 1.5rem 1.5rem 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.14);
  color: rgba(255, 255, 255, 0.92);
}

.impact-list li:nth-child(odd) {
  border-right: 1px solid rgba(255, 255, 255, 0.14);
  padding-right: 1.5rem;
}

/* Experience — shopping shell */
.section-experience {
  padding: 0;
  background: var(--bg-ink);
}

.experience-shell {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  min-height: 90svh;
}

.experience-look {
  position: relative;
  min-height: 520px;
  background: #1a1a1a;
}

.experience-look img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 28%;
  transition: opacity 0.5s var(--ease);
}

.experience-panel {
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 1.5rem;
  padding: clamp(2.5rem, 6vw, 4.5rem);
  color: #fff;
  background: #121212;
}

.experience-panel .section-head {
  margin-bottom: 0;
}

.experience-panel h2,
.experience-panel .lede {
  color: #fff;
}

.experience-panel .lede {
  color: rgba(255, 255, 255, 0.7);
}

.exp-rail {
  display: flex;
  flex-direction: column;
  gap: 1.15rem;
  max-width: 36rem;
}

.exp-rail .rail-line .who {
  color: rgba(255, 255, 255, 0.45);
}

.exp-rail .rail-line .who.is-curiate {
  color: #8fa4ff;
}

.exp-rail .rail-line .said {
  color: #fff;
  font-style: normal;
  font-size: 1.2rem;
}

.exp-picks {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.65rem;
}

.exp-picks .product-card {
  background: #1c1c1c;
  border-color: rgba(255, 255, 255, 0.1);
}

.exp-picks .product-card:hover,
.exp-picks .product-card.is-active {
  border-color: rgba(255, 255, 255, 0.55);
}

.exp-picks .product-meta strong {
  color: #fff;
}

.exp-picks .product-meta span {
  color: rgba(255, 255, 255, 0.55);
}

.experience-panel .btn-primary {
  align-self: flex-start;
}

/* For brands */
.for-brands-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: start;
}

.for-brands-grid .section-head {
  margin-bottom: 0;
  position: sticky;
  top: calc(var(--header-h) + 1.5rem);
}

.capability-list {
  border-top: 1px solid var(--line);
}

.capability-list li {
  padding: 1.5rem 0;
  border-bottom: 1px solid var(--line);
}

.capability-list h3 {
  margin-bottom: 0.4rem;
  color: var(--text);
}

.capability-list p {
  margin: 0;
  max-width: 34ch;
}

/* Trust — simple logo strip, no boxes */
.logo-row {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: 2rem 2.5rem;
  max-width: 1040px;
  margin-inline: auto;
}

.logo-row img {
  display: block;
  width: auto;
  height: 42px;
  max-width: none;
  object-fit: contain;
  opacity: 0.9;
  transition: opacity 0.25s var(--ease);
}

.logo-row img:hover {
  opacity: 1;
}

/* Long wordmarks need width, not height squeeze */
.logo-row img[alt="Shopify Partner"] {
  height: 38px;
  width: auto;
  max-width: 220px;
}

.logo-row img[alt="AWS Startups"],
.logo-row img[alt="Microsoft for Startups"],
.logo-row img[alt="NVIDIA Inception"] {
  height: 40px;
  max-width: 200px;
}

.section-trust .section-head h2 {
  max-width: 18ch;
}

@media (max-width: 720px) {
  .logo-row {
    gap: 1.35rem 1.5rem;
  }

  .logo-row img {
    height: 34px;
  }

  .logo-row img[alt="Shopify Partner"] {
    height: 30px;
    max-width: 180px;
  }
}

/* Final CTA */
.section-final {
  background:
    radial-gradient(ellipse at 50% 0%, var(--accent-soft) 0%, transparent 55%),
    var(--bg);
  border-top: 1px solid var(--line);
}

.section-final h2 {
  max-width: 14ch;
  margin-inline: auto;
  font-size: clamp(2.6rem, 6vw, 4.5rem);
}

.section-final .lede {
  margin-bottom: 2rem;
}

/* Footer */
.site-footer {
  background: var(--bg-ink);
  color: rgba(255, 255, 255, 0.72);
  padding: 3.5rem 0 2.5rem;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr 1fr;
  gap: 2rem;
}

.logo-footer {
  color: #fff;
  display: inline-block;
  margin-bottom: 0.75rem;
}

.site-footer p {
  color: rgba(255, 255, 255, 0.5);
  font-size: 0.9rem;
  max-width: 26ch;
}

.footer-links,
.footer-meta {
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
}

.footer-links a,
.footer-meta a {
  font-size: 0.9rem;
  color: rgba(255, 255, 255, 0.65);
  transition: color 0.25s var(--ease);
}

.footer-links a:hover,
.footer-meta a:hover {
  color: #fff;
}

.footer-meta p {
  margin-top: 0.75rem;
  font-size: 0.8rem;
}

.photo-credit {
  margin-top: 0.35rem !important;
  font-size: 0.72rem !important;
  opacity: 0.65;
}

/* Sticky CTA — after hero */
.sticky-cta {
  position: fixed;
  left: 50%;
  bottom: 1.25rem;
  z-index: 55;
  transform: translateX(-50%) translateY(120%);
  display: flex;
  align-items: center;
  gap: 1rem;
  padding: 0.65rem 0.65rem 0.65rem 1.15rem;
  background: rgba(18, 18, 18, 0.92);
  color: #fff;
  border: 1px solid rgba(255, 255, 255, 0.08);
  box-shadow: 0 16px 40px rgba(0, 0, 0, 0.28);
  opacity: 0;
  pointer-events: none;
  transition:
    transform 0.45s var(--ease),
    opacity 0.45s var(--ease);
}

.sticky-cta.is-visible {
  transform: translateX(-50%) translateY(0);
  opacity: 1;
  pointer-events: auto;
}

.sticky-cta p {
  margin: 0;
  font-size: 0.88rem;
  color: rgba(255, 255, 255, 0.78);
  white-space: nowrap;
}

.sticky-cta .btn {
  min-height: 40px;
  padding: 0.55rem 1.1rem;
  font-size: 0.85rem;
  flex-shrink: 0;
}

/* Reveal */
[data-reveal] {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity 0.8s var(--ease), transform 0.8s var(--ease);
}

[data-reveal].is-visible {
  opacity: 1;
  transform: translateY(0);
}

.problem-grid [data-reveal]:nth-child(2) { transition-delay: 0.05s; }
.problem-grid [data-reveal]:nth-child(3) { transition-delay: 0.1s; }
.problem-grid [data-reveal]:nth-child(4) { transition-delay: 0.15s; }
.problem-grid [data-reveal]:nth-child(5) { transition-delay: 0.2s; }
.problem-grid [data-reveal]:nth-child(6) { transition-delay: 0.25s; }

.capability-list [data-reveal]:nth-child(2) { transition-delay: 0.08s; }
.capability-list [data-reveal]:nth-child(3) { transition-delay: 0.16s; }
.capability-list [data-reveal]:nth-child(4) { transition-delay: 0.24s; }

@media (prefers-reduced-motion: reduce) {
  .hero-in,
  .rail-line,
  .product-card,
  .live-dot,
  [data-reveal] {
    animation: none !important;
    transition: none !important;
    opacity: 1 !important;
    transform: none !important;
  }
}

/* Responsive */
@media (max-width: 1100px) {
  .lookbook-frame {
    grid-template-columns: 1fr;
    min-height: 0;
  }

  .lookbook-hero-shot {
    min-height: 360px;
  }

  .stylist-rail {
    border-left: 0;
    border-top: 1px solid var(--line);
  }
}

@media (max-width: 980px) {
  .hero {
    grid-template-columns: 1fr;
    min-height: auto;
    padding-top: calc(var(--header-h) + 1.5rem);
  }

  .hero-copy h1 {
    max-width: none;
  }

  .scenario-stage,
  .experience-shell,
  .for-brands-grid,
  .footer-grid {
    grid-template-columns: 1fr;
  }

  .experience-look {
    min-height: 420px;
  }

  .for-brands-grid .section-head {
    position: static;
  }

  .problem-grid {
    grid-template-columns: 1fr 1fr;
  }

  .problem-grid li:nth-child(3n) {
    border-right: 1px solid var(--line);
    padding-right: 1.5rem;
  }

  .problem-grid li:nth-child(2n) {
    border-right: 0;
    padding-right: 0;
  }

  .impact-list {
    grid-template-columns: 1fr;
  }

  .impact-list li:nth-child(odd) {
    border-right: 0;
    padding-right: 0;
  }

  .scenario-stories {
    grid-template-columns: repeat(5, minmax(150px, 1fr));
    overflow-x: auto;
  }
}

@media (max-width: 720px) {
  :root {
    --header-h: 64px;
    --wrap: min(1180px, calc(100% - 2rem));
  }

  .nav-toggle {
    display: block;
    z-index: 70;
  }

  .site-nav {
    position: fixed;
    inset: 0;
    background: var(--bg);
    flex-direction: column;
    justify-content: center;
    gap: 1.25rem;
    opacity: 0;
    pointer-events: none;
    transition: opacity 0.3s var(--ease);
  }

  .site-nav.is-open {
    opacity: 1;
    pointer-events: auto;
  }

  .site-nav a:not(.btn),
  .site-header:not(.is-scrolled) .site-nav a:not(.btn) {
    font-family: var(--font-serif);
    font-size: 2rem;
    color: var(--text);
  }

  .site-header:not(.is-scrolled) .nav-toggle[aria-expanded="true"] span {
    background: var(--text);
  }

  .picks-row,
  .exp-picks {
    grid-template-columns: 1fr 1fr;
  }

  .picks-row .product-card:last-child,
  .exp-picks .product-card:last-child {
    display: none;
  }

  .problem-grid {
    grid-template-columns: 1fr;
  }

  .problem-grid li,
  .problem-grid li:nth-child(3n),
  .problem-grid li:nth-child(2n) {
    border-right: 0;
    padding-right: 0;
  }

  .diff-board {
    grid-template-columns: 1fr;
  }

  .diff-side.is-accent {
    border-left: 0;
    border-top: 1px solid var(--line);
  }

  .cta-row {
    flex-direction: column;
    align-items: stretch;
  }

  .scenario-stories {
    grid-template-columns: repeat(5, minmax(140px, 1fr));
    overflow-x: auto;
    -webkit-overflow-scrolling: touch;
    padding-bottom: 0.35rem;
  }

  .sticky-cta {
    left: 1rem;
    right: 1rem;
    width: auto;
    transform: translateY(120%);
    justify-content: space-between;
  }

  .sticky-cta.is-visible {
    transform: translateY(0);
  }

  .sticky-cta p {
    white-space: normal;
    font-size: 0.8rem;
    max-width: 14ch;
  }
}

/* ========== MODERN REFRESH: canvas hero, shop mock, marquee ========== */

.btn-ghost {
  background: transparent;
  border-color: rgba(255, 255, 255, 0.45);
  color: #fff;
}

.btn-ghost:hover {
  border-color: #fff;
  background: rgba(255, 255, 255, 0.08);
}

.btn-text-light {
  color: rgba(255, 255, 255, 0.85);
}

.btn-text-light:hover {
  border-bottom-color: rgba(255, 255, 255, 0.85);
}

/* Full-bleed hero canvas */
.hero-canvas {
  position: relative;
  min-height: 100svh;
  display: flex;
  align-items: stretch;
  overflow: hidden;
  color: #fff;
}

.hero-bg {
  position: absolute;
  inset: 0;
}

.hero-bg img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 45% center;
  transform: scale(1.04);
  transition: opacity 0.55s var(--ease), transform 1.2s var(--ease);
}

.hero-bg img.is-swap {
  opacity: 0.4;
  transform: scale(1.06);
}

.hero-veil {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(105deg, rgba(10, 10, 10, 0.78) 0%, rgba(10, 10, 10, 0.35) 48%, rgba(10, 10, 10, 0.55) 100%),
    linear-gradient(180deg, rgba(10, 10, 10, 0.35) 0%, transparent 40%, rgba(10, 10, 10, 0.55) 100%);
}

.hero-overlay {
  position: relative;
  z-index: 1;
  width: min(1400px, 100%);
  margin: 0 auto;
  padding:
    calc(var(--header-h) + 2rem)
    clamp(1.25rem, 4vw, 2.5rem)
    3rem;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  align-items: end;
  min-height: 100svh;
}

.hero-canvas .hero-copy h1 {
  color: #fff;
  max-width: 11ch;
  letter-spacing: -0.03em;
}

.hero-canvas .lede {
  color: rgba(255, 255, 255, 0.78);
}

.hero-canvas .eyebrow {
  color: #8fa4ff;
}

.stylist-glass {
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.18);
  backdrop-filter: blur(18px);
  padding: 1.25rem 1.2rem 1.1rem;
  max-height: min(72vh, 640px);
  overflow: auto;
  align-self: center;
}

.stylist-glass .rail-kicker,
.stylist-glass .who {
  color: rgba(255, 255, 255, 0.55);
}

.stylist-glass .who.is-curiate {
  color: #a8b8ff;
}

.stylist-glass .said {
  color: #fff;
  font-style: normal;
  font-size: 1.05rem;
}

.stylist-glass .rail-line.is-typing .said {
  color: rgba(255, 255, 255, 0.55);
}

.rail-steps.light li {
  color: rgba(255, 255, 255, 0.3);
}

.rail-steps.light li.is-on,
.rail-steps.light li.is-done {
  color: #a8b8ff;
}

.hero-picks {
  margin-top: 1rem;
  padding-top: 0.85rem;
  border-top: 1px solid rgba(255, 255, 255, 0.15);
}

.hero-picks .picks-head p {
  color: rgba(255, 255, 255, 0.55);
}

.hero-picks .product-card {
  background: rgba(255, 255, 255, 0.08);
  border-color: rgba(255, 255, 255, 0.12);
}

.hero-picks .product-card.is-active,
.hero-picks .product-card:hover {
  border-color: rgba(255, 255, 255, 0.65);
}

.hero-picks .product-meta strong,
.hero-picks .product-meta span {
  color: #fff;
}

.hero-picks .product-meta span {
  color: rgba(255, 255, 255, 0.65);
}

.hero-tag {
  display: inline-block;
  margin: 1.1rem 0 0;
  padding: 0.4rem 0.7rem;
  font-size: 0.72rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: #fff;
  background: rgba(18, 18, 18, 0.5);
  backdrop-filter: blur(6px);
}

/* Merged shift section */
.section-shift {
  background: var(--bg-elevated);
}

.shift-board {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: clamp(1rem, 3vw, 2rem);
  align-items: start;
  max-width: 880px;
  margin-inline: auto;
}

.shift-col {
  border: 1px solid var(--line);
  padding: clamp(1.5rem, 3vw, 2.25rem);
  background: var(--bg);
}

.shift-col.is-accent {
  background: var(--bg-ink);
  border-color: var(--bg-ink);
}

.shift-col.is-accent .diff-label,
.shift-col.is-accent .diff-flow li {
  color: rgba(255, 255, 255, 0.72);
}

.shift-col.is-accent .diff-flow .is-live {
  color: #8fa4ff;
}

.shift-col.is-accent .diff-flow li:not(:last-child)::after {
  color: rgba(255, 255, 255, 0.25);
}

.shift-arrow {
  width: 28px;
  height: 28px;
  margin-top: 3.5rem;
  border-right: 2px solid var(--accent);
  border-top: 2px solid var(--accent);
  transform: rotate(45deg);
}

/* Shop mock experience */
.section-experience {
  background: var(--bg);
  padding-bottom: clamp(4rem, 8vw, 6rem);
}

.experience-intro {
  margin-bottom: clamp(2rem, 4vw, 3rem);
}

.experience-intro h2 {
  color: var(--text);
}

.shop-mock {
  width: min(1100px, calc(100% - 2.5rem));
  margin-inline: auto;
  border: 1px solid var(--line);
  background: var(--bg-elevated);
  overflow: hidden;
  box-shadow: 0 30px 80px rgba(22, 22, 22, 0.08);
}

.shop-chrome {
  display: flex;
  align-items: center;
  gap: 0.85rem;
  padding: 0.7rem 1rem;
  background: #ece8e1;
  border-bottom: 1px solid var(--line);
}

.shop-dots {
  display: flex;
  gap: 0.35rem;
}

.shop-dots i {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: #c8c2b8;
  display: block;
}

.shop-url {
  flex: 1;
  text-align: center;
  font-size: 0.78rem;
  color: var(--text-soft);
  background: #fff;
  padding: 0.3rem 0.75rem;
  border-radius: 999px;
  max-width: 320px;
  margin-inline: auto;
}

.shop-body {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  min-height: 520px;
}

.shop-pdp {
  display: grid;
  grid-template-rows: 1fr auto;
  border-right: 1px solid var(--line);
}

.shop-pdp img {
  width: 100%;
  height: 100%;
  min-height: 360px;
  object-fit: cover;
  transition: opacity 0.45s var(--ease);
}

.shop-pdp img.is-swap {
  opacity: 0.35;
}

.shop-pdp-meta {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.75rem 1.25rem;
  padding: 1.1rem 1.25rem;
  background: var(--bg-elevated);
}

.shop-pdp-meta h3 {
  margin: 0;
  font-family: var(--font-serif);
  font-size: 1.35rem;
  flex: 1;
}

.shop-pdp-meta p {
  margin: 0;
  color: var(--text);
  font-weight: 500;
}

.shop-stylist {
  padding: 1.25rem;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  background: #fffdf9;
}

.shop-stylist .exp-rail {
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  max-width: none;
}

.shop-stylist .exp-rail .rail-line .who {
  color: var(--text-soft);
}

.shop-stylist .exp-rail .rail-line .who.is-curiate {
  color: var(--accent);
}

.shop-stylist .exp-rail .rail-line .said {
  color: var(--text);
  font-style: normal;
  font-size: 0.98rem;
  line-height: 1.4;
}

.shop-stylist .exp-picks {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.5rem;
}

.shop-stylist .product-card {
  background: var(--bg);
  border-color: var(--line);
}

.shop-stylist .product-card.is-active,
.shop-stylist .product-card:hover {
  border-color: var(--text);
}

.shop-stylist .product-meta strong,
.shop-stylist .product-meta span {
  color: var(--text);
  font-size: 0.85rem;
}

.shop-stylist .product-meta span {
  font-size: 0.72rem;
  color: var(--text-soft);
}

/* Logo marquee */
.section-trust {
  overflow: hidden;
  border-top: 1px solid var(--line);
}

.section-trust .section-head,
.section-trust > .wrap {
  margin-bottom: 2rem;
}

.logo-marquee {
  overflow: hidden;
  mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
}

.logo-track {
  display: flex;
  flex-wrap: nowrap;
  align-items: center;
  gap: 3.25rem;
  width: max-content;
  animation: marquee 38s linear infinite;
}

.logo-track img {
  height: 36px;
  width: auto;
  max-width: 170px;
  object-fit: contain;
  opacity: 0.8;
}

.logo-track img[alt="Shopify Partner"] {
  height: 32px;
  max-width: 200px;
}

@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

@media (prefers-reduced-motion: reduce) {
  .logo-track {
    animation: none;
    flex-wrap: wrap;
    width: auto;
    justify-content: center;
    max-width: 980px;
    margin-inline: auto;
    padding: 0 1.25rem;
    gap: 2rem 2.5rem;
  }

  .logo-track img[aria-hidden="true"] {
    display: none;
  }
}

@media (max-width: 980px) {
  .hero-overlay {
    grid-template-columns: 1fr;
    align-items: end;
    padding-bottom: 4.5rem;
  }

  .stylist-glass {
    max-height: none;
    align-self: stretch;
  }

  .shift-board {
    grid-template-columns: 1fr;
  }

  .shift-arrow {
    margin: 0.25rem auto;
    transform: rotate(135deg);
  }

  .shop-body {
    grid-template-columns: 1fr;
  }

  .shop-pdp {
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }
}

@media (max-width: 720px) {
  .hero-canvas .hero-copy h1 {
    max-width: none;
  }
}